Paul BoagPaul Boag is the author of Digital Adaptation. He is a leader in digital and user experience strategy with over 20 years experience. Through consultancy, speaking, writing, training and mentoring he passionately promotes digital best practice.
Posts By Paul
To understand users, we cannot take what they say at face value. We need to dig deeper into how they think and what they truly need.
There is a new business buzzword in town. From the board rooms of IBM to General Electric, executives are talking about this mysterious new business methodology called design thinking.
Often we make decisions as digital professionals that waste the time of users. Decisions we justify because we have limited time and budget.
Let’s be honest. Going freelance or setting up your own agency isn’t the utopia we all thought it would be.
Recruiting good digital employees feels like a nature documentary. It is beginning to become a jungle out there!