How do you know if you can trust a review on Etsy or an ad on Craigslist? By aggregating data across various social and ecommerce platforms, Karma calculates a score that can determine the legitimacy of a user’s online review or sales pitch. The higher the score, the more credible said reviews are.
While an extremely tech savvy startup, the lion’s share of Karma’s development was placed upon a few core members of the team. In between infrastructure management and manual deploys, time became a precious commodity as the company prepared to scale out of beta. They wanted to be prepared for when they go viral.