(mt) Shareables: Week 44

Our weekly “best-of-the-web” list. Enjoy!


Innovation in Productivity

Fast Company listed the top 10 most innovative companies in the productivity space. Don’t worry, they’re not obscure startups you’ve never heard of, just solid solutions for common problems.


WordPress Has Changed Communication, Permanently

Morten Rand-Hendricksen explores the possibility that WordPress is the next big change in communication, as a gateway to learning, expression and collaboration.


Users Don’t Hate Change

They hate changes made for no reason! This is a really fascinating post by Christina Wodtke diving into the mystery of good change vs. change for the sake of style. Users need to perceive the value of the change in order to accept it.


Story Telling is Conversion Optimization

We have endless discussions around the best way to tell a story and drive conversions. Anyone selling anything on the internet has the same discussion EVERY time you put some new copy or an image on your site. This article explains how story telling and conversion are one in the same, so be sure to tell a good story!


Our SXSWi Closing Party Lineup is LIVE

It’s official, (mt) is throwing, once again, the biggest party at SXSWi. It’s not easy to get into this party, so you should probably try to get VIP status. It’s easy. Simply go to our Open House where we’ll be giving out VIP passes every 30 minutes. Sign up here for more info! See you in Austin!


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