Ever want to take a trip around the world? If you ever want to take the trip without leaving your desk, just visit Senshi Digital‘s immersive site. Founded in 2008, the agency has carved out a niche by providing branded marketing strategy and assets for the international tourism and travel industry. With offices located just a footsteps from Glasgow Central Station, their outlook to marketing and digital design is as much about the journey as the destination.
What is the main mission of your company?
Everything we do is about creating an experience. An experience that excites, informs, and sparks the imagination. An experience that will make your customers a friend for life.
It is our belief that your customer’s journey starts from the first click. There’s no second chance at a first impression. If your customer’s first experience is online, which these days it most likely is, then the website must tell them everything they need to know about your brand, products and the experience you will offer.
It is our mission to become the go to company for destination marketing.
What is the one thing people should know about your business that they don’t know already?
Over 70% of our client base is international. This is huge for a “small” business from Glasgow, Scotland. We have become technology partners with the likes of Gray Line, the oldest and largest sightseeing company on earth. As such, we make it a point to cater for tourism brands of all types. We know how their customers tick and can make the most out of their website and marketing.
What would you say is your company’s aesthetic for a website?
It needs to be clean, clear, and have a great user journey. People buy with their eyes first, so if you have a “cheap” looking site your customers will think you have a cheap business.
If you could pick a dream partnership, what would it be?
I am a huge Star Wars fan. My office is covered in memorabilia and I even have all the original figures sitting on my shelves. My dream job would be to work on the website for Disney’s resort in Florida. Especially the new Star Wars theme park. I could see a lot of meetings happening there!
Your company has adopted a six hour work day. How has that experience been for the team?
We moved to the six hour working day over a year ago and it has been very successful. It has made us more productive, focused and driven but at the same time allows the team to enjoy more of their spare time. It has been a win win situation.