made-on-mt-yetiYou may never subject your ice chest to a grizzly bear attack, or chuck it off a four-story parking garage. But wouldn’t you feel better knowing you could if you needed to?

Granted, our crew spends a lot more time pounding the keys on our laptops than pounding across the bay in a bass boat. But after hearing about their practically indestructible coolers, we just had to visit Yeti Coolers HQ in Austin to meet these cool (mt) customers.

See the Yeti Coolers team in action, and find out what spurred founder Roy Seiders to build a “wildly stronger” ice chest. Watch the video >>